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Research papers

Milking old data for all it's worth, or sensitivity panels as a way of reaching manageable conclusions

By 1986 liquid milk sales in the United Kingdom were declining at the rate of about 1% p.a. Within this slowly shrinking market, several structural changes were taking place including the growth in popularity of lower fat milks and an increasing...

Catalogue: ESOMAR Congress 1989
Author: Norman Mould
September 1, 1989
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Citation

Mould, N. (1989a, September 01). Milking old data for all it's worth, or sensitivity panels as a way of reaching manageable conclusions. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/milking-old-data-for-all-it-s-worth-or-sensitivity-panels-as-a-way-of-reaching-manageable-conclusions